Did you know that seeing a certain colour can make us feel a specific way? And did you know that companies use colour to market their products to a certain demographic. That’s why most pills now a day are bright blues, oranges, or yellow. These colours are seen as stimulants and can make people more at ease when they have to take them.
As a general model each colour fulfills a need and has a sensory affect:
Red: Power & Excitement
Yellow: Capability & Happiness
Green: Good Taste & Envy
Blue: Competence & Corporate
Pink: Sincerity & Finesse
Purple: Authority & Power
Brown: Strength & Rugged
Black: Grief & Fear
White: Purity & Happiness
You should consider this when choosing colours for your event. Use them to your advantage and try not to get stuck in the simple schemes. Be creative and stand out.
